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Pro Photo Rental

Video Frame Rate Intro and Comparison
By Zac Henderson

Video takes most of the principles of still photography and then throws them into a bag with time, movement, compatibility, playback, editing, and ridiculous jargon. Then it shakes the bag up and dumps it out all over the table like a low country boil. It's beyond delicious, but there’s a lot going on. You can go as far down the rabbit hole as you like, but to get started in video you only need to grasp a few basic principles. One of those non-negotiable principles is frame rate.

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Using Telephoto Lenses for Landscapes
By Zac Henderson

There’s not much that beats being outdoors with the intention of capturing the natural world. The beauty the earth has to offer certainly is astounding and worth taking the time to capture and appreciate, though often we photograph landscapes just one way.

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Focus Stacking: What, Why, and When
By Zac Henderson

It can be tricky to get everything you need to be in focus all the time. When all else fails, there is another option: focus stacking.

Focus stacking

Instead of expanding depth of field in one image, focus stacking relies on multiple images shot at the lens’s sharpest aperture to be combined later through software into a single image with perfect focus front to back.

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The Pro Photo Rental Academy Awards
By Zac Henderson

We saw a lot of our equipment go out and make some amazing work last year, and we want to recognize some outstanding performances: Oscars style. Don’t worry about long acceptance speeches, though. Gear can’t talk. (Yet).

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