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Pro Photo Rental

What's The Difference Between DSLRs and Cinema Cameras?
By Zac Henderson

Indeed, DSLR and Mirrorless bodies record quality video with no sign of developmental stagnation, however, they fall well short of outright replacing dedicated video cameras. Here's why.

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File Storage - Staying Organized During a Shoot
By Zac Henderson

File organization and backup is easily the least interesting aspect of being a photographer or videographer, yet it is simultaneously the most important. Maintaining proper backups and organization of your files while on the job is crucial to ensure your data doesn’t get lost, overwritten, or accidentally deleted.

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What Does It Mean To Shoot In LOG?
By Zac Henderson

Let's talk about LOG shooting, which is essentially RAW shooting for video.

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The Pro Photo Rental Academy Awards
By Zac Henderson

We saw a lot of our equipment go out and make some amazing work last year, and we want to recognize some outstanding performances: Oscars style. Don’t worry about long acceptance speeches, though. Gear can’t talk. (Yet).

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Zoom Vs Prime
By Zac Henderson
ZoomVsPrime

Wide or telephoto? Expanded space or compressed space? Once landing on a choice there, you then have to ask yourself if you'll be looking for a particularly shallow depth of field, and therefore a particularly fast lens, or if you'll be stopping down to f/8 or f/11 for more depth of field. There are a lot of factors that go into lens choice, but one decision you'll inevitably have to make is whether to use a zoom, prime, or both.

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Mo Pixels Mo Problems
By Zac Henderson

Megapixels. That’s generally the buzzword new photographers harp on when buying a new camera. The more the better, right?

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Tilt Shift Demystified and Explained
By Zac Henderson

Tilt Shift (also called "Perspective Control") lenses are so named for their ability to do two separate things which are... you guessed it, Tilt and Shift. These "movements" are physical changes in position of a lens, or a body relative to a lens.

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Sensor Cleaning - Don't Settle for Dust Spots
By Zac Henderson

Sensor cleaning is not a subject camera owners like to think about. The thought of anyone touching that precious sensor is enough to make many go weak in the knees.

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Shooting Wide Open - Caution!
By Zac Henderson

Shallow depth of field. That magical look that gets the subject in sharp focus while everything behind the subject completely falls away into a buttery, creamy, silky smooth dream.

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Hyperfocal Distance: Get the most out of your landscape photography
By Zac Henderson
Hyperfocal Distance Landscape

There’s more to landscape and nature photography than setting up a tripod in front of the mountains, letting your camera autofocus, and pressing a button.

Creativity in nature photography is important, and often there are subjects in your foreground that you want to include in the image, but you also want to keep the mountains in the distance in focus. There are several ways to do this: focus stacking, camera movements like tilt, and the use of hyperfocal distance.

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