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Pro Photo Rental

10 Reasons to Rent Phase One Medium Format
By Zac Henderson

Medium format camera systems are tools that not many of us are familiar with, yet they are on the cutting edge of the greatest image quality available anywhere.

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Why You Should Rent Medium Format
By Zac Henderson

Nearly any modern camera system is going to more than likely give you what you need to get the job done right. That is, until you require the absolute best in still image quality. That’s when you should be turning your head towards a medium format solution like our Phase One IQ3 100MP kit. What is medium format, you ask? Great question.

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Focus Stacking: What, Why, and When
By Zac Henderson

It can be tricky to get everything you need to be in focus all the time. When all else fails, there is another option: focus stacking.

Focus stacking

Instead of expanding depth of field in one image, focus stacking relies on multiple images shot at the lens’s sharpest aperture to be combined later through software into a single image with perfect focus front to back.

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