The rate at which jaw-dropping cinema cameras are being released is dizzying. Manufacturers are pushing boundaries and fighting tooth and nail for spec sheet dominance while we get to sit back, watch, and reap the benefits.

Many photographers and videographers are scrambling to reschedule or cancel current contracts. Do you get to keep your deposit? What happens if you cancel instead of them?

There's no denying it; this is a rough time to be a creative or small business owner. We're all in this together. Photographers/videographers were some of the first to feel the economic impact of the pandemic. We compiled a list of grants and loans that can help you during this time. We sincerely hope these resources help those in need to find funding to cover their bills during this time.

Covid-19 is here, and the best thing we can do about it is to do nothing at all. It’s not ideal, but there are ways to make the most of your down time at home. Here are some good ideas, but the last one might be the most important.

We've outlined our most popular products categorized by highest number of overall rentals. It's more of a "huh...that's interesting" kind of thing instead of a necessarily scientific cross section of the entire photo industry. Still, it is kind of fun to look at what the trends are in our neck of the woods.

Can you believe it? We barely can ourselves. This day couldn't come fast enough, and I am proud to present the all new Pro Photo Rental website. Read on for more information on some of the changes.