Medium format camera systems are tools that not many of us are familiar with, yet they are on the cutting edge of the greatest image quality available anywhere.

Nearly any modern camera system is going to more than likely give you what you need to get the job done right. That is, until you require the absolute best in still image quality. That’s when you should be turning your head towards a medium format solution like our Phase One IQ3 100MP kit. What is medium format, you ask? Great question.