It's nearly impossible to overstate the magnitude of change the Canon RF 24-105mm f/2.8L IS USM Z represents. But darn it, I'm gonna try.

Since the dawn of lens rental, clients have always asked us to help them choose between the 24-70mm f/2.8 and the 24-105mm f/4. Do I give up a stop of speed for the extra focal length? What's more important to this shoot? How can I decide? The questions were legitimate, but it really depended heavily on how the client was going to use it, and there really was no "perfect" answer. Until now, that is.

Friends, you no longer have to tear out your hair and fret about making the best choice, because Canon has combined the best of those two lenses into one. Now you get the full focal length range of medium-wide to medium-telephoto. And now that the age of video is well and truly upon us, this lens also has an ace up its sleeve in the form of power zoom. You'll need to rent the special power zoom adapter (shown in related products below), but once you have that, you can turn any RF-mount camera into a smooth-zooming cinema powerhouse.

Some other cool features of this lens include dual silent Nano USM focusing motors for autofocus that won't drive your sound person crazy, full time manual focus capabilities with a neat "soft click" tactile feedback mechanism to let you know how far you've moved the focus ring, a massive 5.5 stops of image stabilization (up to 8 stops with compatible IBIS camera), and all of the most modern lens coatings and designs to help keep distortion, chromatic aberration, and lens flare under control. Plus, since it's a L-series lens, it is weather sealed to minimize dust intrusion and allow for use in less than perfect weather conditions.

Whether you're looking for a supremely versatile photo lens or an optic perfectly suited for your next video production, rent this one-of-a-kind lens and forget about making compromises.

Included with your rental:

• Canon RF 24-105mm f/2.8 L IS Z lens
• Canon E-82 II front lens cap
• Factory Canon rear cap (RF)
• Canon EW-88E lens hood
• 82mm UV protective filter