The fourth generation Alpha a7R series camera sets a new standard for what is possible within the 35mm system. The specs were nearly unimaginable only a few years ago, but here we have one of the pinnacles of modern image making. The main event is the ultra high resolution (61 MP) BSI sensor, which supplies up to 15 stops of dynamic range and an impressively low noise level at elevated ISO settings.

Regarding some of the best features, Sony has kept an incredibly high burst rate of 10 fps at up to 68 frames, and video shooters will love the 4K30 footage. The new Fast Hybrid AF focus system uses almost the entire sensor for coverage, ensuring the fastest autofocus performance in a Sony body to date. (Who doesn't love fast, accurate autofocus?) To top it all off, Sony has an updated SteadyShot 5-axis in body stabilization system that can achieve up to 5.5 stops of improvement in camera shake. This will be a massive benefit to usability, especially for hand-held video use.

Yes, but what does all that techno mumbo-jumbo MEAN, I can hear you asking. That's a fair question. The reality is that this camera is for those who want to stay within the 35mm system and require the best possible image quality. It is for those who want to create their art with the most technologically advanced tool that they can.

Sony has thrown down the gauntlet with this camera body, proving that they are always pushing the boundaries of what is possible. Rent one today and see what all the fuss is about.

Included with your rental:

• Sony Alpha a7R IV Mirrorless Digital Camera
• Sony FZ100 battery
• Sony BZ-QC1 battery charger
• Sony body cap

Note: To take advantage of all this camera has to offer, you will need a fast SD card (which we do not include with your rental). Please see the related products below for our recommendations.

User Guide

Sony A7R IV User manual (pdf)