This is one of those products that is so incredibly simple, yet so game-changing in the results it provides.

Essentially, this acts like a wrap-around diffuser for your subject, making a magical all-encompassing soft light source that improves all kinds of products, but especially highly reflective ones.

The example photo you see in this listing of the reflective water kettle is a perfect example of the kind of situation this light modifier can help with.

Rent this to smooth out your highlights and shadows, remove reflections, and really light up your product photography and videos. Honestly, it's almost a "must-have" if you're looking to create the product imagery you possibly can.