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Pro Photo Rental

Why You Should Rent Medium Format
By Zac Henderson

Nearly any modern camera system is going to more than likely give you what you need to get the job done right. That is, until you require the absolute best in still image quality. That’s when you should be turning your head towards a medium format solution like our Phase One IQ3 100MP kit. What is medium format, you ask? Great question.

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Video Frame Rate Intro and Comparison
By Zac Henderson

Video takes most of the principles of still photography and then throws them into a bag with time, movement, compatibility, playback, editing, and ridiculous jargon. Then it shakes the bag up and dumps it out all over the table like a low country boil. It's beyond delicious, but there’s a lot going on. You can go as far down the rabbit hole as you like, but to get started in video you only need to grasp a few basic principles. One of those non-negotiable principles is frame rate.

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