Nearly any modern camera system is going to more than likely give you what you need to get the job done right. That is, until you require the absolute best in still image quality. That’s when you should be turning your head towards a medium format solution like our Phase One IQ3 100MP kit. What is medium format, you ask? Great question.

Indeed, DSLR and Mirrorless bodies record quality video with no sign of developmental stagnation, however, they fall well short of outright replacing dedicated video cameras. Here's why.

File organization and backup is easily the least interesting aspect of being a photographer or videographer, yet it is simultaneously the most important. Maintaining proper backups and organization of your files while on the job is crucial to ensure your data doesn’t get lost, overwritten, or accidentally deleted.

Let's talk about LOG shooting, which is essentially RAW shooting for video.

We saw a lot of our equipment go out and make some amazing work last year, and we want to recognize some outstanding performances: Oscars style. Don’t worry about long acceptance speeches, though. Gear can’t talk. (Yet).

Wide or telephoto? Expanded space or compressed space? Once landing on a choice there, you then have to ask yourself if you'll be looking for a particularly shallow depth of field, and therefore a particularly fast lens, or if you'll be stopping down to f/8 or f/11 for more depth of field. There are a lot of factors that go into lens choice, but one decision you'll inevitably have to make is whether to use a zoom, prime, or both.

Megapixels. That’s generally the buzzword new photographers harp on when buying a new camera. The more the better, right?

Tilt Shift (also called "Perspective Control") lenses are so named for their ability to do two separate things which are... you guessed it, Tilt and Shift. These "movements" are physical changes in position of a lens, or a body relative to a lens.

Sensor cleaning is not a subject camera owners like to think about. The thought of anyone touching that precious sensor is enough to make many go weak in the knees.

Shallow depth of field. That magical look that gets the subject in sharp focus while everything behind the subject completely falls away into a buttery, creamy, silky smooth dream.